Author Archives: TarrynNetAge

Easy Registration Of Trade Marks

Trade marks are those words, phrases or graphics that are associated with one company only and that has been registered by the specific company as their ‘own’. The specific name or graphic is thus protected from other people using it – it is trade marked. People often feel discouraged by all the administration involved, such […]

How Brands Add Value to a Business

Because brands drive future cash flows through effective market application, they are strategic assets. They add value to customers and are a key driver of business results, but must crucially be managed for the long-term. Research shows that a strong brand, effectively managed and executed, will deliver significant returns to business owners. Weaker brands can […]

Maintaining Registered Trade Marks

Once you have done a good trade mark search and have registered your trade mark, it is your responsibility to make sure that it stays protected. Other people may be infringing your trade mark by making use of a similar name. This requires immediate legal advice. You have paid for your trade mark and have […]