Benefits of Trademark Registration

What Trademark Registration Can Do for Your Brand

Registration of your brand as a trademark secures legal ownership and prevents others from using your brand. Registration also prevents others from registering the brand as their own, and forcing you to stop using it, to your detriment.

Trademarks are registered for an initial period of 10 years, and can be renewed every 10 years thereafter in perpetuity.

Examples of Trademarks Include

Thus a brand name is a word or combination of words (e.g. Kentucky Fried Chicken). A slogan is a short phrase or a sentence, a device is a distinctive picture or symbol and a Logo is a combination of two or more of the above, usually in comination with artwork. They all provide a distinctive identity in the marketplace, and can be used in respect of products and/or services. Trademarks are the commercial assets to which the goodwill of your business – and hence also its cash flows – attach and as such are highly valuable. When you sell your business, the trademarks assure the purchaser that the cash flows of the business will continue and thus result in a significantly higher sale price.

When a trademark (brand name, device, slogan or logo) has been registered, nobody else can legally use this trade mark, or one that is similar, without your consent as owner of that trademark.

Trademark Examples