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RESTORE VS RE-FILE: WHY TRADEMARK RESTORATION PROTECTS YOUR PRIORITY AND BRAND INTEGRITY.

Oct 23, 2025 | Blog, trade-marks, trade-marks-registration, trademarks, trademarks-registration

Retention of Original Filing and Priority Date  When a trademark is restored, it keeps its original filing and registration dates, meaning the  owner’s rights are deemed to have continued uninterrupted. This is critical because trademark  rights are largely based on...

WHY REGISTERING A TRADEMARK MATTERS, AND HOW TO DO IT IN SOUTH AFRICA

Jul 23, 2025 | Blog, trade-marks, trade-marks-registration, trademarks, trademarks-registration

In a competitive business landscape, standing out is essential, and that’s where trademarks come in. A registered trademark gives your brand legal recognition and protection, helping you secure the exclusive right to use your name, logo, or slogan in connection with...

CHECK FOR EXISTING TRADE MARK CONFLICTS AND THEREAFTER PROMPTLY REGISTER YOUR MARK

Apr 26, 2014 | Blog, trade-marks, trade-marks-registration, trademarks, trademarks-registration

AVAILABILITY SEARCHES FOR EXISTING TRADE MARK CONFLICTS Prior to making your final selection of a new trademark, you must determine if anyone else is using the same, or a confusingly similar, trademark on either the same type or product or a related product.  The...

SOURCES FOR COINED TRADEMARKS

Feb 14, 2014 | Blog, trade-marks, trade-marks-registration, trademarks, trademarks-registration

SOURCES FOR COINED TRADEMARKS So much has been written on the coinage of trademarks like Exxon and Kodak that the subject has been reduced to something approximating an exact science.  Name-finder wheels give you all the possible alphabetical combinations of any...

CONSIDERATIONS IN SELECTING A NEW SPECIAL PRODUCT TRADE MARK

Jan 30, 2014 | Blog, trade-marks, trade-marks-registration, trademarks, trademarks-registration

Let us assume that none of your existing trademarks will serve your purpose.  There are roughly three types of trademarks to choose from:  meaningless, suggestive, descriptive. Meaningless Trade Marks  These are arbitrary mark which, initially at least, connote...

HOW DOES A TRADE MARK FUNCTION?

Jan 20, 2014 | Blog, trade-marks, trade-marks-registration, trademarks, trademarks-registration

Before starting out in search of a trademark, be sure that you know how a trademark functions.  In very simple terms: A trademark is a symbol used by a manufacturer or merchant to identify his goods and distinguish them from those of his competitors. If the symbol...
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Recent Posts

  • RESTORE VS RE-FILE: WHY TRADEMARK RESTORATION PROTECTS YOUR PRIORITY AND BRAND INTEGRITY.October 23, 2025
  • BRAND ARMOUR’S NEW LOOKOctober 22, 2025
  • WHY REGISTERING A TRADEMARK MATTERS, AND HOW TO DO IT IN SOUTH AFRICAJuly 23, 2025
  • CHECK FOR EXISTING TRADE MARK CONFLICTS AND THEREAFTER PROMPTLY REGISTER YOUR MARKApril 26, 2014
  • SOURCES FOR COINED TRADEMARKSFebruary 14, 2014

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