Retention of Original Filing and Priority Date When a trademark is restored, it keeps its original filing and registration dates, meaning the owner’s rights are deemed to have continued uninterrupted. This is critical because trademark rights are largely based on...
At Brand Armour®, we take our business seriously, and that includes how we present ourselves. You may have noticed our new logo making its debut over the past week or two in our email signature boxes. Here it is: This new design is the brainchild of our very own Minné...
In a competitive business landscape, standing out is essential, and that’s where trademarks come in. A registered trademark gives your brand legal recognition and protection, helping you secure the exclusive right to use your name, logo, or slogan in connection with...
AVAILABILITY SEARCHES FOR EXISTING TRADE MARK CONFLICTS Prior to making your final selection of a new trademark, you must determine if anyone else is using the same, or a confusingly similar, trademark on either the same type or product or a related product. The...
SOURCES FOR COINED TRADEMARKS So much has been written on the coinage of trademarks like Exxon and Kodak that the subject has been reduced to something approximating an exact science. Name-finder wheels give you all the possible alphabetical combinations of any...
Let us assume that none of your existing trademarks will serve your purpose. There are roughly three types of trademarks to choose from: meaningless, suggestive, descriptive. Meaningless Trade Marks These are arbitrary mark which, initially at least, connote...
