Safeguard your business

About Us

ABOUT BRAND ARMOUR

Protecting what you’ve built, empowering what’s next.

Brand Armour is a dedicated trademark agency specialising in the protection, management, and enforcement of intellectual property rights for entrepreneurs, start-ups, and established businesses across South Africa and beyond, with a focus on trademark protection.

In a competitive marketplace, your brand is your most valuable asset, it carries your reputation, your story, and your promise. At Brand Armour, we make it our business to protect that value through expert guidance, transparent fixed-fee services, and an unwavering commitment to excellence.

We combine legal expertise with commercial insight to ensure that your brand isn’t just legally protected, it’s strategically positioned for long-term success.

Minné Breydenbach
Minné Breydenbach is a manager at Brand Armour, working closely with clients to protect and secure their trademarks and to advise on trademarks in general. With a strong grasp of trademark strategy, trademark processes and marketing, she oversees matters with precision and care, ensuring a smooth and reliable experience for each client.
Karel Bredenkamp
With more than 30 years’ experience in intellectual property, Karel leads Brand Armour’s intellectual property (“IP”) practice. He is a registered patent attorney and attorney of the High Court of South Africa. He advises clients on strategic IP protection and commercialisation. Karel’s law firm, Bredenkamp Attorneys Inc., is on Brand Armour’s panel of attorneys to assist Brand Armour on an ad hoc basis, as required.

WHO WE ARE

OUR BRAND

OUR PURPOSE

To make brand protection accessible, reliable, and strategic.
We believe every business, regardless of size or industry, deserves the same level of legal protection as the world’s biggest brands. Our purpose is to simplify complex intellectual-property processes and make trademark protection both approachable and achievable.

We exist to bridge the gap between traditional legal systems and the fast-paced realities of modern business, empowering our clients to protect what they’ve built with clarity, confidence, and precision.

When you work with Brand Armour, you gain more than a legal service. You gain a trusted partner who understands your business and champions your brand.

WHO WE ARE

Brand Armour was founded by professionals who recognised the need for a modern, transparent, and client-focused approach to trademark law.

Our team is made up of experienced trademark practitioners, legal experts, and brand strategists who share a single vision: to make brand protection simple, smart, and accessible.

We’ve partnered with hundreds of South African businesses, from emerging entrepreneurs to established corporations, helping them secure and defend their brand identities with accuracy, efficiency, and care.

Our expertise spans multiple industries, and our reputation is built on results, reliability, and relationships.

WHAT WE DO

We manage the entire trademark journey from start to finish, allowing you to focus on building your business while we handle the legal complexities.

Our services include trademark searches and clearance reports to assess availability and potential risks; trademark registration locally and internationally; enforcement and dispute resolution to defend your rights; and ongoing portfolio management to maintain and renew your trademark assets.

Every process is handled with precision, guided by clear communication, and supported by our fixed-fee structure, giving you complete control and peace of mind.

Our mission is to protect your brand efficiently and effectively, so you can build with confidence knowing your intellectual property is secure.

WHY CHOOSE BRAND ARMOUR

Choosing Brand Armour means choosing experience, integrity, and peace of mind.

We are specialists in trademark law with a deep understanding of both the legal and commercial importance of brand protection. Our fixed-fee model ensures full transparency, eliminating unexpected costs and allowing businesses to plan with certainty.

Our clients value our responsiveness, professionalism, and personal approach. We take the time to understand your brand, your goals, and your growth plans, ensuring that your protection strategy aligns with your business strategy.

With our local expertise and global capability, Brand Armour is trusted by clients who seek reliable, efficient, and future-focused trademark protection.

OUR COMMITMENT

Your brand is more than a logo or a name, it is the identity, credibility, and legacy of your business. At Brand Armour, we are committed to protecting that identity through efficient, transparent, and dependable trademark solutions. We pride ourselves on professionalism, precision, and personal service.

When you build your brand with us, you build it on a foundation of trust, strength, and security.

Brand Armour. Securing today’s ideas, building tomorrow’s legacies

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