3razD Ar30ur

About 3razD Ar30ur

This author has not yet filled in any details.
So far 3razD Ar30ur has created 15 blog entries.

Avoiding Trade Mark Dilution

Trade mark dilution is when a new brand name or sign is quite similar to an already existing and well known registered trade mark. Customers might be deceived, thinking they are getting similar services or products as from the original business, and the new company ‘free rides’ on the popularity and marketing of the established [...]

Trade Marks, Trademarks|

Things To Consider When Protecting Your Brand

It is important to make full use of your legal rights, to assess their strengths and weaknesses and to evaluate the rights of competitors. The tax deductions available in respect of trademarks are also of importance, as are the values to be attributed to trademarks in the balance sheet of a business. Have you considered [...]

Brand Protection|

Class Headings for Trade Marks

The Trade Marks Register is split into 45 different classes, 34 of them being in respect of particular Products and the remaining 11 of them being in respect of particular Services. It is important to register your trade mark in the class(es) in which the relevant Products or Services fall. Whilst by no means complete [...]

Trade Marks, Trademarks|

Doing A Proper Trade Mark Search

It is extremely important that you do a trade mark search before making any final decision regarding what you will register as your trade mark. Why is it so important that you trade mark your business name, and why should you do careful research before doing so? Here are just a few answers to these [...]

Easy Registration Of Trade Marks

Trade marks are those words, phrases or graphics that are associated with one company only and that has been registered by the specific company as their ‘own’. The specific name or graphic is thus protected from other people using it – it is trade marked. People often feel discouraged by all the administration involved, such [...]

How Brands Add Value to a Business

Because brands drive future cash flows through effective market application, they are strategic assets. They add value to customers and are a key driver of business results, but must crucially be managed for the long-term. Research shows that a strong brand, effectively managed and executed, will deliver significant returns to business owners. Weaker brands can [...]


Maintaining Registered Trade Marks

Once you have done a good trade mark search and have registered your trade mark, it is your responsibility to make sure that it stays protected. Other people may be infringing your trade mark by making use of a similar name. This requires immediate legal advice. You have paid for your trade mark and have [...]

Selection of a Trade Mark

The following is a guide to the selection of a trade mark which, in an increasingly crowded market place, help distinguish one business from another and provide a competitive edge. CHOICE AND FUNCTION OF A TRADE MARK: Time spent at the outset in analyzing your business, your product and your market will pay off in [...]

Trade Marks, Trademarks|

The Role TradeMarks Play in Domain Name Disputes

Is a trademark registration important in a domain name dispute? Whilst not the only factor to be taken into account, a trademark registration is nonetheless the most powerful single factor for succeeding in a dispute involving a domain name which incorporates the trademark. For this reason, the registration of a trademark in addition to the [...]

Domain Names|

Trade Mark Dilution

Trade Mark Dilution is when a well known trademark is blurred or tarnished due to another business making use of a mark that is very similar for products or services they deliver. Here is what you need to know about trade mark dilution. The Law And Trade Mark Dilution Trade mark laws today fortunately include [...]

Trade Marks, Trademarks|