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SELECTION OF A TRADE MARK
Trade marks, informally referred to as brands, are the names and logos which identify the goods or services of a business and distinguish it from its competitors. They are the commercial magnets to which the goodwill of a business attaches, and as such are very valuable commercial assets. Vast sums of money are often expended in promoting and advertising trade marks without full regard being had to their commercial worth.
BET YOU NEVER THOUGHT OF ……
In an increasingly crowded market, it is branding which helps to distinguish one business from another and to provide a competitive edge. Your brands are valuable commercial assets and warrant protection by registration as trade marks. There are many ways of protecting these marks, both in South Africa and internationally.
HOW BRANDS WORK TO ADD VALUE TO A BUSINESS
From Apple to Microsoft’s Xbox, from Beecham to Volkswagen’s Beetle, from MacDonalds’ twin gold arches to Nike’s “tick” - brands are all around us. They come in many shapes and forms. They rise and fall, they define and distinguish, they are valued and valuable.